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About Us

Adirondack is the perfect template for self-starters and savvy entrepreneurs. Its minimal navigation and full header images provide a bold framework for your brand's vision.

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The brand annaedsta was born out of love for the hue indigo blue, slow fashion and a true passion for design. Founder and designer Helene Edsta has created a new concept, centered around a timeless base collection with around 20 pieces that can be mixed and matched in many ways.

In a world where fashionistas are used to at least two collections a year and constant sample sales, Edsta has a more sustainable take. She will not produce seasonal collections but instead add a few pieces to the base collection each year.

Annaedsta´s clothes are designed in Stockholm and produced in Europe, all to avoid long transports that harm our beautiful planet. The knitwear is made with ecological yarn and the textiles used are mainly eco-friendly.